During this time, social media platforms have kept us entertained. We’ve been scrolling short videos on TikTok, stalking our favorite artists on Instagram, and keeping our friends and families posted to whatever we are up to at the moment.
One of the oldest platforms on the list, Reddit was founded in 2005, and is a platform where people can discuss anything, whether sports, memes, viral videos, news — anything under the sun. According to Search Engine Journal, Reddit has 430 million active monthly users, and in case you’re uncertain about how you want to spend that small business loan you got, this is a reliable site you could visit.
Most professionals have LinkedIn accounts. For jobseekers, this is the website where one can boast their achievements, educational background, and skills. Don’t worry, it has numerous features that will help you locate your dream job at the best company possible. If you’re an employer who wants to recruit an experienced financial advisor or outstanding marketing agent, just go to the website or download the application on Google Play Store or App Store, and begin searching! The site has 310 million active monthly users, and 61 million senior-level workers, waiting to be hired.
It’s undeniably the biggest social media platform on the planet. Facebook has been downloaded over five billion times on Google Play Store alone. According to Business of Apps, by the end of last year, the social media giant gained 2.8 billion monthly active users, 66% of whom use it daily. You do not need a finance degree to know that Facebook is the best place to market your business.
Nope, not the one you’re thinking, but hands down, Twitter is our go-to site to rant, voice our opinions, and be updated, whether it’s about news, politics, fashion trends, or the latest releases from BTS and Taylor Swift. It’s no surprise that Mark Zuckerberg of Facebook tried several times to acquire Twitter but failed. This platform was founded in 2006 and has over 330 million monthly users.
Snapchat
If you love the Kardashian-Jenner clan or have just applied for a cash loan to introduce your brand to Millenials, then you’ll love Snapchat. It hasn’t been out that long compared to other social media platforms, but it has already been downloaded over one billion times on Play Store, and has more than 360 million active monthly users. What do people love about this app? Its filters! If you want to change your background, the tone of your voice, or have colorful flowers above your head, Snapchat has the best ways to do these! Just don’t use it while having online classes!
Insta, IG, or Gram, it’s certain that Instagram is one of the major players in the social media world right now. Cristiano Ronaldo and Ariana Grande are the most followed male and female users on the said platform, with more than 275 million and 230 million followers, respectively.
With over a billion active users, several artists have been milking Instagram through sponsored posts. Bella Thorne even bought a multi-million dollar estate because of it.
TikTok
It was launched in 2017 by ByteDance, which was also the developer of the popular Chinese app Douyin. The next year, ByteDance made the jaw-dropping investment decision to merge with musical.ly for $1 billion. Since then, TikTok has become available in 150 countries, including the US and the UK. According to Search Engine Journal, TikTok has over 1.2 billion active users per month.
Which of these apps do you have installed on your smartphone? Whichever it is, make use of it in moderation, know your priorities before drowning yourself in it, and keep in mind that not everything you see on screen is real and worth imitating.
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